Head of Marketing

Calamatta Cuschieri Moneybase is one of Malta’s largest financial services firms that pioneered the Maltese financial services industry as early as 1971. With a philosophy to consistently service clients in an honest and personalised manner, we have moved from strength to strength, gaining an excellent reputation along the way.

Moneybase is a multi-award-winning finance platform that allows individuals and businesses to easily manage all their financial needs, from daily payments and investments to treasury and wealth management. Moneybase forms part of the Calamatta Cuschieri Moneybase Group, which pioneered local financial services in 1971. The group employs over 200 people from over 30 countries around the world, with Assets Under Management and Administration of over €3 billion.

As Malta’s largest homegrown Fintech, Moneybase is reshaping financial services by offering a comprehensive platform that integrates investments, payments and card services for individuals and businesses alike. We are here to make money simple and committed to offering great customer service, user-friendliness, and innovative solutions that position us as a preferred choice for comprehensive financial management.

We are seeking an experienced Head of Marketing to lead our talented marketing team and spearhead the growth of the group and internationalise our digital offerings. The ideal candidate is a strategic thinker with proven success in digital marketing, brand internationalisation, team leadership, and executing integrated marketing strategies. The role has 5 direct reports, including the Content and Social Media Manager and Digital Marketing Manager.

Key Responsibilities:

• Lead and mentor a team of marketing professionals, fostering their growth and maximising team effectiveness

• Develop and execute comprehensive marketing strategies aimed at internationalising and strengthening the brand presence

• Oversee budgeting, planning, and effective allocation of marketing resources to achieve business objectives

• Provide high-level strategic direction and operational oversight for SEO, social media, and Google Ads campaigns, ensuring optimal performance and ROI

• Analyse market trends and performance metrics to continuously refine strategies and tactics

• Monitor and analyse key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, and provide regular reporting and insights to senior management

• Coordinate corporate communications to deliver brand-consistent messages

• Create and maintain the department’s Standard Operating Procedures and assist with planning and organisation of weekly sprints

• Form part of the team driving new products. Collaborate with cross-functional teams including product development and customer service to align marketing initiatives with business goals and objectives

• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use this information to inform marketing strategies and campaigns

• Oversee the creation and production of marketing collateral, content, and assets across various channels including digital, social media, email, and print