Senior CRM Manager – Reactivation

<p></p>
<p></p>
<p>Betsson Group is looking for a&nbsp;<strong>self-driven and detail-oriented CRM expert</strong> with a <strong>"can-do" attitude</strong> to join our <strong>Global CRM &amp; Engagement department</strong>. This is an excellent opportunity to be part of a team of <strong>CRM enthusiasts</strong> dedicated to driving customer engagement and reactivation.</p>
<p>The role involves <strong>end-to-end management</strong> of <strong>reactivation lifecycle campaigns</strong> and communications across multiple brands, markets, and products. The primary focus is on <strong>winning back inactive customers</strong> and nurturing this segment to <strong>reduce repeated churn</strong>, directly impacting key performance indicators (KPIs).</p>
<h3><strong>Key Responsibilities:</strong></h3>
<ul>
<li><strong>Customer Communication &amp; Campaigns:</strong> Execute <strong>hyper-segmented reactivation campaigns</strong> to engage inactive customers and minimize churn.</li>
<li><strong>Project Management:</strong> Utilize <strong>JIRA</strong> for efficient task and project management while ensuring seamless communication with stakeholders.</li>
<li><strong>Automation &amp; Scalability:</strong> Implement <strong>automated campaign journeys</strong> to improve operational efficiency and campaign reach.</li>
<li><strong>CRM Budget Management:</strong> Leverage <strong>advanced prediction modeling</strong> to allocate budget effectively, optimizing investment in high-value customer segments.</li>
<li><strong>Campaign Optimization:</strong> Continuously <strong>refine and test</strong> audience segmentation and reward structures to maximize profitability.</li>
<li><strong>Analysis &amp; Reporting:</strong> Conduct <strong>campaign performance analysis</strong>, measure ROI, and refine lifecycle offers for improved customer engagement.</li>
<li><strong>Process Improvement:</strong> Identify <strong>opportunities for enhancement</strong> within CRM operations and implement solutions to drive efficiency.</li>
<li><strong>Localization &amp; Compliance:</strong> Tailor CRM strategies to align with <strong>market-specific regulations, trends, and competitor activity</strong>.</li>
<li><strong>Collaboration:</strong> Work closely with <strong>Customer Support</strong> to enhance customer journeys and reduce unnecessary support requests.</li>
<li><strong>Stakeholder Communication:</strong> Provide regular updates and insights to senior stakeholders on <strong>reactivation campaign success and customer behavior</strong>.</li>
<li><strong>On-Call Support:</strong> Participate in a <strong>rotational on-call schedule</strong> to manage any reactivation campaign-related incidents outside regular working hours.</li>
</ul>
<h3><strong>Required Experience &amp; Skills:</strong></h3>
<ul>
<li>Minimum <strong>6 years</strong> of CRM experience, ideally in the <strong>iGaming industry</strong>.</li>
<li>Experience working in a <strong>multi-brand, multi-jurisdiction</strong> environment.</li>
<li>Strong understanding of <strong>player segmentation, bonuses, and incentives</strong>.</li>
<li>Ability to <strong>interpret CRM data</strong> and translate insights into actionable strategies.</li>
<li>Proficiency in <strong>CRM tools and email marketing platforms</strong>, such as <strong>Salesforce or Xtremepush</strong>.</li>
<li>Strong <strong>project management skills</strong>, with the ability to handle multiple campaigns at once.</li>
<li><strong>Results-driven</strong> mindset with a strong focus on customer engagement.</li>
<li>Excellent written and verbal <strong>communication skills in English</strong>.</li>
</ul>
<h3><strong>Additional Preferred Skills:</strong></h3>
<ul>
<li>Proficiency in <strong>Spanish, Portuguese, Greek, Latvian or Polish</strong>&nbsp;is a plus.</li>
<li>Passion for <strong>online casino, poker, and sportsbook betting products</strong>.</li>
</ul>
<h2 style="text-align: center;"><strong>CHALLENGE ACCEPTED?</strong></h2>
<p style="text-align: center;"><em><strong>By submitting your application, you understand that your personal data will be processed as set out in our&nbsp;</strong></em><a id="menurtls" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&amp;data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&amp;sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&amp;reserved=0" target="_blank"><em><strong>Privacy Policy</strong></em></a></p>
<p></p>
<p></p>